I recommend WordPress not only because of it’s power and versatility but because of the ownership and control it gives my clients over their sites. If you use Squarespace, Shopify or any of the other SaaS (software as a service) platforms, you don’t own your site. You’re renting it and it’s completely under their control, not yours. They charge ongoing fees for functionality, with me you pay once.
*listing fees not included
None of these a great fit? Custom Packages are fine!
Also ask about fully managed WordPress hosting. I’ll worry about updates, security, speed and analytics reporting to you for an additional monthly fee. If you find you don’t have the time to add your own products or content I can do that for you on a monthly basis as well.