The Far Out Farmgirl palette. Sage green leads, with tan, teal, orange and maroon in smaller amounts.

I help Humboldt County businesses create the building blocks of a cohesive and memorable presence across digital or print. The process starts with three concepts and two rounds of revisions. Logo design starts at $350 for this.

Branding guidelines are instructions on how to display branding and include color schemes, logo versions, spacing, and fonts

The Base guide is $250 when it goes with a logo. It includes one color scheme, color and black and white logo versions, light and dark background versions, low and high resolution files for different uses, spacing instructions for the brand elements, and two paired fonts.

We start with a conversation about who your business is and who it’s for. From there I develop concepts, we narrow in on the one that fits, and I build it out into everything you need to use it consistently: logo, colors, type, and the guidelines to keep it all straight.

A screen-printing shop needed something gritty and industrial: interlocking gears, ink drips, a slab serif that could hold up on a t-shirt. See the Screen Printing Shop Logo

Before and after: Moore Vitality

A brand that fits one chapter of a business can stop fitting the next one. This nutritionist client has had two logos from me, and both were right for their moment.

The first logo (around 2017). Lowercase rounded letters kept it friendly and approachable. Green stood for growth and nature, and purple added a touch of sophistication while blending well with green in a gradient. The sprout in the o spoke to growth potential and plant-based food.

The new brand. As the practice grew, that look started to feel dated and a little like an organic grocery store. The goal became something closer to an upscale spa: calm, understated, and confident. So the colors went earthier, the sophistication moved into the serif type, the spacing, and the camel accent, and the green became a muted olive. The five colors are used in Fibonacci proportions (8, 5, 3, 2, 1) so the palette stays balanced, with Playfair Display for headlines and DM Sans for text.

See the original Nutritionist’s Logo

I have a BFA in painting and printmaking, not a subscription to a logo-generator. Every mark starts as a real concept, not a shape picked off a shelf, which is also why it holds up next to your actual website instead of looking bolted on. I work from Ferndale with local businesses across Humboldt County.

How much does a logo cost?

Logo design starts at $350. The process starts with three concepts and two rounds of revisions.

What is the difference between a logo and a brand?

A logo is a mark and wordmark. A brand is the personality of your business, which goes beyond the logo to color palettes, fonts and tone, so your vibe carries across everything you put in front of customers.

What is in the Base branding guide?

The Base guide is $250 when it goes with a logo. It includes one color scheme, color and black and white logo versions, light and dark background versions, low and high resolution files for different uses, spacing instructions for the brand elements, and two paired fonts.

How does the process work?

We start with a conversation about who you are and who your business is for. From there I develop concepts, narrow in on the one that fits, and build it out into everything you need to use it consistently: logo, colors, type, and the guidelines to keep it all straight.

Do you work with businesses outside Ferndale?

Yes. I am based in Ferndale, California, and I design logos and brands for businesses in Humboldt County, on the North Coast and beyond.